If you use social media to network and promote your business (and who doesn’t these days?) having a Pinterest account for your business is a must. Whether you are completely clueless about Pinterest or have had a private account for ages, Creating/Converting a Pinterest Business Account couldn’t be simpler. Pinterest knows that businesses are flocking to their website in droves, and they have made the process intuitive, and user-friendly.
Your first step in setting up a business account with Pinterest is to go to HERE. If you already have an account, you will notice a link at the top, right-hand side of the screen that you can click to convert your account. If you don’t have a Pinterest Account, simply fill out the online form to create an account. You will be asked to choose the type of business you are creating an account for, give a contact name and email address, create a password, and set up a profile.
Take your time setting up a quality profile while you are Creating/Converting a Pinterest Business Account, as it will play a starring role in attracting followers who have a genuine interest in your business. Upload your logo if you have one, or choose a clean, professional looking picture. Write a short and enticing description in the ‘About’ box, and make sure to list your company’s website. Read and check off the user agreement, and you’re ready to go!
The next step will be setting up your boards. Dedicate one board entirely to your business, but set up several other interesting boards with categories that are in keeping with your line of work, or that give potential customers a personal glimpse into your tastes and interests. Give your boards fun, creative names that clearly convey the contents of the boards. For branding purposes, keep the names similar or give them a common element. This will give your account a unique style and personality.
Start pinning. Make sure that you pin from other people’s boards on a regular basis. No one will give your account more than a passing glance if you simply use it to bombard people with spam for your own products and services. Like other people’s pins, too. Leave friendly comments. This is how you build genuine business relationships, gain a following, and receive pinning reciprocity.
Start following people. You can start with people you know in real life; expand the list by following pinners whose content you genuinely enjoy or find useful. When someone follows you, reciprocate by following them back. Before you know it you will have built up a significant following.
The key to success with Pinterest is being a frequent participant. You can’t just spend a couple of hours pinning and following people and then stop. You need to log into your account at least three times a week and invest a bit of time doing both. Creating/Converting a Pinterest Business Account is just the first step. While the process takes time and commitment, it is also fun. It may be the most enjoyable marketing you’ve ever done; and it can be lucrative to boot.